Mission: This committee’s mission is to be the steward of the trucking industry’s image in Oregon on behalf of the Oregon Trucking Association.
Purpose: The committee team members will be tasked to provide communication to the Association on issues that affect image as well as to create and provide assistance on the Association’s image programs.
Audience: The committee’s image efforts will be to influence and educate both internal and external audiences. Internal audiences consist of trucking companies and drivers. External audiences are the general public, government employees, elected officials, and the media.
Goal: The goal of the Image Committee is to increase public education on the essentiality of the trucking industry to more favorably influence regulations and legislation concerning the truck industry. We will also strive to improve the industry’s image to make trucking a more favorable place to work for drivers, technicians, and others.
OTA Image Award
In January 2018 the Image Committee launched an official "OTA Image Award." The goal is to measure and recognize existing efforts of individuals and companies that positively promote the trucking industry image. Items could include the company/individual's commitment to safety and improving practices and technology/equipment, recruiting methods for highly skilled personnel (including drivers), involvement in community affairs, positive interaction with the public and/or media, promotion of the industry through publications and other online communication (including social media), involvement with OTA and other trucking-related organizations, and more!
Members are encouraged to fill out the online OTA Image Award Nomination Form and send any supplemental materials/examples of efforts to firstname.lastname@example.org. Deadline for applications is July 1, 2018, and winner(s) will be announced at OTA's 2018 Leadership Convention at Sunriver Resort in Sunriver, OR September 24-26.
Please contact us to get involved in the Image Committee.