• Image Committee

  • Mission:  This committee’s mission is to be the steward of the trucking industry’s image in Oregon on behalf of the Oregon Trucking Association.

    Purpose:  The committee team members will be tasked to provide communication to the Association on issues that affect image as well as to create and provide assistance on the Association’s image programs.

    Audience:  The committee’s image efforts will be to influence and educate both internal and external audiences.  Internal audiences consist of trucking companies and drivers.  External audiences are the general public, government employees, elected officials, and the media.

    Goal:  The goal of the Image Committee is to increase public education on the essentiality of the trucking industry to more favorably influence regulations and legislation concerning the truck industry.  We will also strive to improve the industry’s image to make trucking a more favorable place to work for drivers, technicians, and others.

    Please contact us to get involved in the Image Committee.

  • OTA Image Award

    In January 2018 the Image Committee launched an official "OTA Image Award." The goal is to measure and recognize existing efforts of individuals and companies that positively promote the trucking industry image. Items could include the company/individual's commitment to safety and improving practices and technology/equipment, recruiting methods for highly skilled personnel (including drivers), involvement in community affairs, positive interaction with the public and/or media, promotion of the industry through publications and other online communication (including social media), involvement with OTA and other trucking-related organizations, and more!

    The 2022 OTA Image Award winner will be announced at the 71st Annual OTA Convention & Exhibition, August 16 - 17 in Bend. 


  • TP Trucking (August 2021)

    The 2021 Image Award winner is TP Trucking, a privately owned, progressive company specializing in handling flatbed freight. TP Trucking gained the attention of the OTA Image Committee by engaging with Rogue Community College’s Art Department to have students submit their own armed forces trailer design. The winning design was placed on a new TP curtain van that is making its way up and down I-5. TP Trucking also has a Breast Cancer Awareness Truck and Trailer that travels to various events in Southern Oregon. TP has worked to keep their drivers safe throughout the pandemic, supplying them with PPE kits. This is just a small portion of everything that TP Trucking continues to do to support the industry and educate the public on the trucking industry.

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  • Highway Heavy Hauling (November 2020)

    Highway Heavy Hauling's commitment to customers and the trucking industry comes from the top down with President Kristine Kennedy in the lead role. The company fosters an environment focusing on continuous improvement and customer satisfaction centered around safety and being the total solutions provider. The company is actively immersed in safety specific transportation boards, consultative to the Motor Carrier Transportation Advisory Committee and advises the Portland Freight Committee. 

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  • Boshart Trucking (September 2019)

    Boshart Trucking has been an active OTA member for several years and has been heavily involved in their local community. Led by House Representative Shelly Boshart-Davis and business partner Macey Wessels, they have helped promote the image of trucking by participating and hosting events for children, spread the message about the importance of advocacy and being well-informed in government affairs, and truly encompassing their values of teamwork, safety, and growth.

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  • Tradewinds Transportation (September 2018)

    We are happy to announce the winner of the first ever, 2018 Image Award - Tradewinds Transportation. Individuals from the company have been very active with OTA efforts, including attendance at various events and training classes and participation in committees and board of directors. They are dedicated to workplace wellness and total worker health for all employees (including drivers), green initiatives in the office and on the road including recycling and idle performance programs, and are heavily involved in their community as sponsors, volunteers, and donors for sports clubs, family and children's organizations, educational foundations, and workforce programs for people of all ages. They have a strong commitment to safety through their screening and training process to ensure best practices. In addition, their culture is such that encourages healthy habits, upholding company values, employee contribution, and success!

  • Jana Jarvis, OTA President poses with 2018 Image Award Winner, Tradewinds Transportation accepted by Heather Hayes